Copywriting: When You Have ‘That Job’ No One Knows About
Since starting out as an Adelaide based Freelance Copywriter, one thing has become abundantly clear to me. A lot of people new to business have no clear idea of what a copywriter is. When it comes to copy, they ‘don’t copy’. They’re not sure if they need a copywriter, and don’t know what the copywriter can do for them.
It’s OK. I’ve had a few jobs where no one was reeeeeeally clear on what it was I actually did:
- I had a whole career where this type of anonymity was desirable – I couldn’t talk about my job. This veil of mystery gave people the illusion the job was something exciting and bad-arse. It wasn’t. (I may have a type of mild PTSD since the night we watched The Lord of the Rings trilogy back to back. It was too much beauty and splendor for this little RAAF communicator.)
- When I was a Workplace Investigator for the Fairwork Ombudsman, people thought I kicked doors in and dramatically righted the wrongs of workplace agreements and Big Business’ unfair treatment of its workers. The pen-pushing reality of that role couldn’t possibly stack up with the romance of such revolutionary images.
- When I worked for ASIC (Australian Securities and Investments Commission), people thought I was an analyst and often asked what that actually meant. I worked in the call centre, and honestly couldn’t enlighten them – but I must admit those analysts were a fun bunch to hang with for after work drinks.
- Now I’m a Copywriter and people who’ve heard the term before think I dress in vintage 60’s clothes, have hard liquor bottles and glassware at my disposal on trolleys, and spend more time ‘chasing tail’ than working…Or maybe that’s me and I watched too much Mad Men. It’s not like that at all – I’m a freelancer, not an agency worker (boom-boom).
One of the fun parts of being a Copywriter is having a voice and a bit of a platform to explain what it is I do. Because being a Copywriter is a challenge and a joy. In that vein, I’m getting ready to launch an information campaign to answer some of the entry-level questions about Copywriting. It will be a series blogs and Facebook posts I’ve boldy called…
Have you ever found yourself wondering what a Copywriter is or does? Have you ever thought about writing your own copy? Have you lay awake at night wondering if you might need to call in a specialist in wordsmithy? Stay tuned over the next couple of weeks as I shine a light on that question:
What’s a Copywriter???
And if you really can’t wait, just jump on over to my contact page. Leave a blurb and we’ll see if we can get some cracking copy onto your page.