How To Love (Your Own) Writer's Voice

It’s Hard to Love Your Own Writer’s Voice Writers are a self-conscious lot, really. Even us copywriters, the loud ones drinking too much coffee in the corner. So it’s no surprise that the ‘non-writer’, especially a business person...

How To Love (Your Own) Writer’s Voice

It’s Hard to Love Your Own Writer’s Voice Writers are a self-conscious lot, really. Even us copywriters, the loud ones drinking too much coffee in the corner. So it’s no surprise that the ‘non-writer’, especially a business person...

Why Writing 'Off-Brand' Is My 'On-Brand'

This blog is about branding, being on-brand, and why it’s better for you when I rebel and write off-brand. For simplicity’s sake let’s make sure we’re on the same page in understanding branding.  “Don’t Try to Understand ‘Em,...

Why Writing ‘Off-Brand’ Is My ‘On-Brand’

This blog is about branding, being on-brand, and why it’s better for you when I rebel and write off-brand. For simplicity’s sake let’s make sure we’re on the same page in understanding branding.  “Don’t Try to Understand ‘Em,...

That Time I Got Fired By A PITA

…And The 4 Reasons It Made Me A Better Copywriter and Businesswoman I looked at the unopened email as if it might contain an electronic-born strain of some vile, poisonous virus. Possibly dark magic. And in a way, it did. My stomach churned. It was from her. I...