SEO – Whoa!!!

An Introductory Guide to SEO: The Universe within a Universe Q: What’s SEO? A:  SEO is a buzz-word (ok it’s an abbreviation) that buzzes around business, marketing, and of course, copywriting circles. It’s something you must have; it’s a term which...

The Language of Sedition

Cobalt-blue seas, wild winds, high emotions and bald green expanses. I started falling in love with Cornwall’s picture-book coastal landscape while watching the BBC’s Poldark and Doc Martin.  The cobblestone streets and cottage houses seem to cling organically...

Copywriting 101: 5 Tips For New Players

Hey there blurb-lovers!  Welcome to Copywriting 101,  a short entry-level series devised to demystify the world of copywriting. I can’t think of a better place to begin than the beginning. 1. What is ‘Copy’? If you think long and hard about words,...

Erm…What's a Copywriter??

Copywriting:  ‘That Job’ No One Knows About When you’re a copywriter you soon find out. A lot of people new to business have no clear idea of what a copywriter is.  They’re not sure if they need a copywriter, and because they’re busy...