Binge Blurb-ology Blogs

A gluttony of words, glorious words

Body Image: I'm Weighing In

Standing in the unforgiving light on rickety hospital scales, I was weighed before surgery. The nurse filled in the numbers, measured my height, calculated my BMI and read them all out to me with routine efficiency. Inside, I shuddered at hearing the numbers with...

Body Image: I’m Weighing In

Standing in the unforgiving light on rickety hospital scales, I was weighed before surgery. The nurse filled in the numbers, measured my height, calculated my BMI and read them all out to me with routine efficiency. Inside, I shuddered at hearing the numbers with...

How To Love (Your Own) Writer's Voice

Writers are a self-conscious lot, really. Even us copywriters, the loud ones drinking too much coffee in the corner.
When you write your own copy, people say:
‘Just do an easy, conversational style.’
‘Pretend you’re telling a story to a friend.’…
That advice is all very well and good to the non or newbie writer. Let’s face it, there’s a reason everyone isn’t a professional writer of various sorts. It’s because this shit is hard.

How To Love (Your Own) Writer’s Voice

Writers are a self-conscious lot, really. Even us copywriters, the loud ones drinking too much coffee in the corner.

When you write your own copy, people say:

‘Just do an easy, conversational style.’

‘Pretend you’re telling a story to a friend.’…
That advice is all very well and good to the non or newbie writer. Let’s face it, there’s a reason everyone isn’t a professional writer of various sorts. It’s because this shit is hard.

Why Writing 'Off-Brand' Is My 'On-Brand'

I know the advantages to being on-brand. When it’s blog-share day in my copy communities, I see lots of ‘copywriter content’. Copywriters need to write very on-brand ‘copywriter content’ because it’s part of our jobs to tell people what our job is, why we rock at it, and why we’re different to other copywriters. But some days, my romantic heart wanders.
Find out why my writing off-brand makes me better at keeping you on-brand.

Why Writing ‘Off-Brand’ Is My ‘On-Brand’

I know the advantages to being on-brand. When it’s blog-share day in my copy communities, I see lots of ‘copywriter content’. Copywriters need to write very on-brand ‘copywriter content’ because it’s part of our jobs to tell people what our job is, why we rock at it, and why we’re different to other copywriters. But some days, my romantic heart wanders.
Find out why my writing off-brand makes me better at keeping you on-brand.

12 Freelancer Tips To Unplug This Christmas

A partridge in a pair tree is all well and good, but how useful is it really?

This Christmas, I’m giving you a practical, realistic and achievable survival guide to your scheduled break from business as you prepare to run the gauntlet of Christmas cheer, being crammed into the same dwelling as your family – oh I mean visiting your loved ones, and being a Good Person.

My Life In Kasey Chambers Songs

After I saw the ARIA performance of of Not Pretty Enough/I Ain’t No Little Girl, and her induction to ARIA Hall of Fame, I feel immensely proud. Here’s why.

That Time I Got Fired By A PITA

...And The 4 Reasons It Made Me A Better Copywriter and Businesswoman I looked at the unopened email as if it might contain an electronic-born strain of some vile, poisonous virus. Possibly dark magic. And in a way, it did. My stomach churned. It was from her. I...

Blurb-ologize Your Inbox

I’ll email you infrequently with blogs, news, and maybe the odd discount.

 

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